Malaysia"s livestock market exhibits dynamic activity, particularly concerning the trade of Lucerne (alfalfa) meal and pellets. As a crucial feed source, Lucerne plays an essential role in supporting livestock health and productivity. In examining the recent trade patterns, it is evident that Malaysia heavily relies on imports to satisfy its livestock feed demand. In 2024, Malaysia imported 1,749,734 kg of Lucerne meal and pellets, valued at approximately $774,812, indicating a slight decrease in both volume and value compared to 2023, where imports totaled 1,738,102 kg, worth $907,287. This decline suggests either a shift in domestic feed preferences or improved local production capabilities. Conversely, the export figures show a significant drop in 2024, with only 16,992 kg exported compared to 38,100 kg in 2023, reflecting a strategic focus on domestic consumption or competitive pressures in international markets. Examining the price trends, the unit price for imported Lucerne in 2024 averaged around $0. 44 per kg, a decrease from $0.

52 per kg in 2023. Such pricing shifts may impact purchasing strategies for livestock producers, influencing the cost-effectiveness of maintaining livestock health. For businesses in Malaysia"s livestock sector, understanding these trade dynamics is crucial for strategic planning. The rising demand for effective livestock feed solutions presents opportunities for local suppliers to expand their offerings or for new entrants to capitalize on market gaps. Aritral, an AI-driven B2B platform, supports businesses in navigating these complexities by providing services such as Product Listing, Direct Communication, and Global Sales Assistance. With AI-Powered Marketing and Profile Management, Aritral simplifies international trade and enhances competitive positioning in the global market.