Malaysia"s poultry market showcases significant activity in the import and export of chicken products, reflecting its critical role in the nation"s agricultural sector. The data from recent years reveals insightful trends in trade volumes and pricing that businesses involved in the poultry sector should closely monitor. In 2024, Malaysia"s import of fresh or chilled chicken meat recorded a sharp decline in quantity to 434. 97 kg with a total value of $2,078. 477, compared to 2023"s 187,986 kg worth $145,968. 196. This suggests a drastic reduction in the demand or supply of fresh poultry, potentially due to changes in consumer preferences or supply chain disruptions. Conversely, the import and export of frozen chicken meat exhibit a more robust trade activity.

In 2024, Malaysia exported 6,479,411. 9 kg of frozen chicken valued at $11,006,919. 763, marking a significant increase from previous years. This upswing indicates a growing international demand for Malaysia"s frozen poultry, possibly driven by competitive pricing or quality standards that appeal to foreign markets. On the import side, 2023 saw a peak in frozen chicken imports with a staggering 16,091,747 kg valued at $28,237,932. 235. Although the import volume in 2024 slightly decreased to 3,393,401 kg with a total value of $6,050,798. 109, the reduction might reflect a strategic shift in domestic consumption patterns or self-sufficiency goals.

Export data for chicken cuts and offal shows consistent figures, with 2023 exports registering at 8,208 kg for fresh or chilled cuts, maintaining stable trade activity in this category. Such data points to steady demand domestically and internationally, with room for growth in niche markets. For businesses aiming to navigate Malaysia"s poultry sector, understanding these dynamics is crucial. Aritral, an AI-driven B2B platform, can enhance market entry strategies by offering services like Product Listing, Direct Communication, and Global Sales Assistance, optimizing the export potential and aligning marketing efforts with current trends.